1

Golden Road — Package Design

Instead of one more beer inspired by Los Angeles’ fruit carts, Golden Road has gone to Hawaii for their next flavor. Lilikoi, also known as passionfruit, is a staple in desserts, drinks, and even savory dishes in Hawaii so naturally, it was the next muse for their new beer. Inspired by the fresh fruit stands of Oahu, the newest edition to the Cart line is the Lilikoi Cart – a lightly sweet and mouthwateringly tart passionfruit wheat ale.

Project Scope

Beer Can Art

15-Pack Packaging Art

Website Product Page Layout

2

Ramen Hashi — Restaurant Branding

Ramen Hashi is a beloved ramen spot that is known for their signature Tori Paitan ramen – a ramen dish similar to the popular Tonkotsu, but instead is made with chicken. Here, Ramen Hashi gets a brand facelift to help their customers connect with their food and their dining experience in a new way, similar to how their Tori Paitain dish rocked the ramen world. With a menu so good, it was only right to have a revamped brand identity that reflects that.

Project Scope

Social Media Templates

Menu Design

Brand Icons

3

Desert Wind Coffee — Logo

Desert Wind Coffee Roasters is a unique coffee house that has undergone a vibrant rebranding that will set them apart from their competition. With each cup and bag of fresh coffee beans, it will be undeniable that their signature bright green will be as welcoming as it is eye-catching to complement their freshly roasted coffee beverages and products.

Project Scope

Logo Design

Package Design

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Thanks for your time!

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If you've reached this point, you've scrolled almost halfway down. 〰️ Thanks for your time! 〰️

4

Papyrus — Birthday Card

Papyrus is known for their creative and fun elements on their cards. This birthday card will enchant you and stir up curiosity in the mystique of the connect-the-dot message. Only for you to find out, it is nothing more than a joke handed to you by the loved one who picked your card out for you. The “Hot Mess” birthday card is a playful addition to Papyrus’ special occasion cards that will be nothing less than an absolute hit.

Project Scope

Birthday Card

Envelope Design

Custom Vector Assets

5

Tea & Herbal Association of Canada — Infographics

Tea & Herbal’s mission is to be the absolute voice of tea. They offer tea sommelier classes, one of which is an introductory course called Tea 104: Tea Types. The new infographics designed for this course are perfect complements to help make this course accessible and further deepen tea lovers’ knowledge and appreciation for tea.

Project Scope

Logo Design

Infographic Design

Custom Brand Brushes

Logo before:

Logo after:

6

Merrick — Dog Treats Packaging

Introducing Merrick Mum Mums, the new and first of its kind luxury dog treat. Merrick’s new line of luxury dog treats departs from their homemade, rustic image and introduces them to the world of fine cuisine. With recent studies showing that newer generations are having less kids and adopting more pets, Merrick Mum Mums aims to offer all-natural, high-quality, nutritious treats for those who want to pamper their dogs. With a never settle for less approach, these treats will help dog owners rest easy knowing that their fur babies are getting the very best.

Project Scope

Package Design

Logo Design

7

Odyssey — Cosmetics Concept

An odyssey is a series of experiences that give knowledge or understanding to someone. Odyssey Skincare offers exactly that— our line of products contain researched and effective ingredients. Our mission is to be transparent about the ingredients we use so you understand precisely what you’re using and why you’re using it.

And with current cosmetic brands gravitating towards minimal design, Odyssey designed their packaging so that each panel, when rotated, creates an eye-catching continuous pattern that displays all our information and maximizes shelf presence.

Project Scope

Package Design

Custom Brand Icons

8

Larder Meat Co. — Recipe Card

Larder Meat Co. is a California ranch that offers subscription boxes for their meats. Most competition offer printed recipe cards, but Larder does not currently have a program like that in place. This recipe card will be one of many that they will start shipping with their products so their customers will be inspired to cook with their fresh, pasture-raised meats.

Project Scope

Typography & Layout

Recipe Card

9

Stationery — Lettering Designs

Imagine stationery designs that are chic, creative, and expressive, but aren’t too loud so that they won’t blend in your next meeting. This is that. Your belongings are an extension of your personality and these designs help reflect exactly that, while keeping your daily life organized. Designed for entrepreneurs, students, and those looking to escape the mundane, these stationery designs provide a creative and professional flare to your work day.

Project Scope

Lettering

Typography

10

SoulBelly BBQ — Bandana Design

At SoulBelly BBQ, there are only 2 priorities: chef-driven BBQ and live music. This bandana design, inspired by the energy and passion of live music (and their owner/chef mastermind), is a proper reflection of the brand for their customers, BBQ and music enthusiasts, and their employees. The bandana is a personal touch that adds to the ambiance and flavor of SoulBelly BBQ.

Project Scope

Custom Illustrations and Artwork

Bandana Design

All work done on this page is student work completed for GRC 294

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Thanks for stopping by! Let's get in touch roeco.design@gmail.com

〰️

All work done on this page is student work completed for GRC 294 〰️ Thanks for stopping by! Let's get in touch roeco.design@gmail.com 〰️

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Graphic Art